Promoting the development of international trade is a trend in countries around the world; therefore,  international trade contracts are increasingly popular and widely used. However, in international trade, the  parties are from various countries that under the same contract, which causes differences in the application of regulatory laws as well as differences in the way the law is applied when resolving disputes. So in those cases, what do businesses need to keep in mind when entering the market?

Vietnam’s business landscape has transformed, shifting from hosting international franchise brands to witnessing a surge in domestic enterprises venturing into global markets, spurred by the challenges of COVID-19. Leveraging Vietnam’s culinary heritage and technological advancements, local businesses are making significant contributions to economic growth on the international stage. However, as businesses embrace this global expansion, they must equip themselves with knowledge, conduct thorough research, and formulate effective strategies to capitalize on opportunities while mitigating risks inherent in this model.

In recent years, Vietnam’s e-commerce sector has witnessed remarkable growth, emerging as the preferred choice for both businesses and consumers. The surge in e-commerce contracts across this platform showcases a varied range of formats, content, and execution methods, facilitating the expansion and deregulation of commercial dealings. Yet, beneath the apparent convenience lies a web of legal intricacies, exposing implementing entities to unforeseen risks and lacking necessary legal protections.